Brides Day Out | About The Card

In today's competitive retail climate, pushing all the right buttons is more complicated than ever. Your customers are informed and educated, yet unapologetically value-oriented. Reaching them is harder, too: your usual advertising program just doesn't bring in the results that it once did.

We take an uncommon approach to direct marketing by combining quality and response into one campaign.


[ Bride Profile ]	[ BDO Consumer Bio ]	[ BDO Audience ]
AVERAGE AGE: 27 AVERAGE INCOME: $75k EMPLOYED FULL-TIME: 79% COLLEGE GRADUATE: 59% WEDDING PLANS NUMBER OF GUESTS: 155 BUDGET: $17k (profiles vary by geographic region)	The typical BDO bride is one who is planning her wedding within 18 months, has a working budget, is employed and wants the best wedding she can possibly have. She has envisioned this day her entire life and will look for savings and services from a BDO vendor.	Bride's Day Out is promoted to and used by soon to be brides who are committed to having an amazing wedding but would love to save on the essentials of their big day. Bride's Day Out is also used by the soon to be bride's family and friends as it becomes a great gift item or savings tool for those responsible for paying for the wedding.

Become a Bride's Day Out Vendor!
▪	Unique marketing tool reaching 5k - 10k+ brides per month
▪	Reach, image & measurable results
▪	A mix of better merchants and better offers creates a preferred loyalty card
▪	Exclusive marketing & promotion with like merchants
▪	Guaranteed to reach your target audience ONLY!
▪	Card doubles as an in-store gift card & loyalty card

Unique magazine style catalog, Shows brides where they can
use their Bride's Day Out card and the savings they can expect.

INSIDE THE CATALOG:
▪ vendor offers, promotions & savings
▪ links to vendor sites & shops
▪ vendor videos & commercials

Designed exclusively for Bride's Day Out Card Holders

▪ only for Bride's Day Out card holders
▪ bride saving stories (tell other brides how much you saved)
▪ vendor features & blogs
▪ weekly & monthly updates
▪ exclusive membership offers

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